What Inspired You? is a survey of key thinkers in science, technology and medicine, conducted by spiked in collaboration with the research-based pharmaceutical company Pfizer. Survey respondents hail from all corners of the globe, ranging in age from 19 to 93 and ranging in experience from new talents to Nobel laureates. Each of these individuals was asked: 'What inspired you to take up science?' The survey will roll through September, and the discussion will go live at a launch event in central London on Tuesday 10 October - book tickets here.



Discovering and developing a new medicine requires inspired scientists with the knowledge, skill and tenacity to overcome many scientific challenges. Such people are at the core of Pfizer's business - individuals who have the potential and opportunity to influence the future for us all. But in the future, there might be less of them. With fewer students pursuing science at A-level, at university or as a career, an understanding of what inspired leading scientists could provide a valuable insight into the current situation. While the views expressed in the What Inspired You? survey do not necessarily reflect the views of Pfizer, we are proud to partner with spiked to find out more.

First thoughts Sandy Starr, spiked The What Inspired You? survey provides valuable insights into current challenges in science education and science communication, and how these challenges might be overcome.