Noel Edmonds and the cult of positivity

Read spiked editor Mick Hume's Notebook in The Times (London).

Mick Hume

Mick Hume

Topics Politics

How has the unctuous Noel Edmonds suddenly regained television stardom? Having watched (purely for research purposes) his hit Channel 4 game show Deal or No Deal, I think I see how. Edmonds has rebranded himself as New Age Noel, a guru of positive thinking, Carole Caplin in a beard. And nothing catches on faster today than mumbo-jumbo about “positivity”.

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Topics Politics


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