The Associated Press’s mad new wokespeak
Its latest style advice warns journalists not to use words like ‘crazy’, ‘nuts’ and ‘deranged’.

Want to read spiked ad-free? Become a spiked supporter.
The woke policing of language escalates with every passing day.
Now, the Associated Press has joined in this Orwellian campaign. In a bizarre intervention, the Twitter account for its style guide has tweeted that people should not use ‘derogatory’ words like ‘crazy’, ‘insane’, ‘nuts’ and ‘deranged’. The AP says that even using such words in quotation should be avoided where it is not ‘essential to the story’.
Do not use derogatory terms, such as insane, crazy/crazed, nuts or deranged, unless they are part of a quotation that is essential to the story.
Avoid using mental health terms to describe unrelated issues. Don’t say that an awards show, for example, was schizophrenic.— APStylebook (@APStylebook) November 10, 2020
This is, frankly, mental. It is perfectly normal and reasonable to use words like ‘crazy’ and ‘nuts’ in a variety of contexts. The vast majority of people do not associate these words with those suffering from mental ill-health at all. People using these terms are not insulting such people, many of whom would no doubt find the AP’s pronouncements incredibly patronising.
Interventions like this threaten journalistic freedom. If writers are constantly anxious not to offend, they are far less likely to produce interesting and challenging journalism – especially that which offends establishment sensibilities.
The AP is trying to change the meaning of words. Language does change, but that should happen organically, as has been the case with some of the words AP is trying to ban. While ‘insane’ may once have been a technical term for the mentally ill, its meaning has changed considerably since then. This change took place over decades – a press style guide cannot suddenly dictate new definitions because it feels like it.
This isn’t the first time AP has tried to police language along woke lines. In July, it announced that people following AP style should capitalise the letter ‘b’ in the word ‘Black’, ‘conveying an essential and shared sense of history, identity and community’. Apparently, the lower-case version refers to ‘a colour, not a person’. Yet AP continues to use the lower case for ‘white’. Bizarre.
Such moves are transparently ideological. Style guides, like dictionaries, are meant to help writers stay consistent, whether in their formatting or their choice of words. They should not be trying to reflect and reinforce the latest mad developments in the wokesphere.
Help us hit our 1% target
spiked is funded by you. It’s your generosity that keeps us going and growing.
Only 0.1% of our regular readers currently donate to spiked. If you are one of the 99.9% who appreciates what we do, but hasn’t given just yet, please consider making a donation today.
If just 1% of our loyal readers donated regularly, it would be transformative for us, allowing us to vastly expand our team and coverage.
Plus, if you donate £5 a month or £50 a year, you can join and enjoy:
–Ad-free reading
–Exclusive bonus content
–Regular events
–Access to our comments section
The most impactful way to support spiked’s journalism is by registering as a supporter and making a monthly contribution. Thank you.
Comments
Want to join the conversation?
Only spiked supporters and patrons, who donate regularly to us, can comment on our articles.