Zero: UN Environment Programme
For lovers of irritating puns, the horsemeat scandalette, in which a few putatively beefy products have turned out to feature a hint of equine, has been like a red rag to a bona-fide, DNA-checked bullock. ‘And they’re off’, being a favourite best-before-based word play. But it’s not just the nation’s punners who have made hay while the Sun sensationalises. The horsemeat scandal has also attracted a far less benign social constituency: the misanthropic.