Tradwives. You may have come across this reactionary online subculture, in which young women produce glossy videos from their improbably clean kitchens, preaching the virtues of being a stay-at-home mother and submissive wife. While the tradwife fad is largely confined to viral TikTok videos, it reflects a growing reaction against a girl-boss feminism that is myopically obsessed with women in board rooms and executive pay – and often snobbishly dismissive of those who choose family life over career. But as Lauren Smith explores in this video, the dark side of the trad life – the things the influencers don’t tell you – reminds us why an earlier generation of women were so right to throw off the shackles of the supposedly natural order of things. Watch, share and be sure to subscribe to our YouTube channel.
The tragedy of the tradwives
How girl-boss feminism birthed a reactionary backlash.
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