Sadiq Khan’s naked hypocrisy

Why is the London mayor throwing money at some underwear ads while banning others?


London mayor Sadiq Khan has awarded £500,000 worth of free advertising on the London Underground to hosiery brand Nubian Skin.

The brand’s ‘A different kind of nude’ campaign was unveiled by the mayor as the winner of a Transport for London competition to promote diversity in advertising. The adverts, to be displayed in prominent positions across the tube network, feature men and women in nude-toned underwear.

Most people are fine seeing men and women in underwear and are unlikely to find anything offensive about the adverts. But Sadiq Khan – notoriously – does not like to see women in underwear in adverts.

One of Khan’s first moves as mayor was to ban Protein World’s ‘beach body ready’ adverts, which featured a fitness model in a bikini.

‘As the father of two teenage girls, I’m extremely concerned about this kind of advertising, which can demean people, particularly women, and make them ashamed of their bodies’, he said at the time.

Much of the feminist backlash to the beach-body adverts (rather ludicrously) presented itself as being about ‘body shaming’, as if the mere presence of a conventionally attractive woman can demean others. Yet Khan’s TfL has also banned adverts featuring partial nudity on entirely prudish grounds.

In 2017, TfL banned an advert for Heist, a tights brand. The ad showed a model leaping into the air. She was wearing only Heist tights and was therefore – horror of horrors – exposing her naked back to unsuspecting commuters.

The advert was branded ‘overly sexualised’ and the tights company was ordered to cover up the offending back.

Censorship is clearly the norm in Sadiq Khan’s London. (And that’s before we even get on to TfL’s ban on junk-food advertising, which was so restrictive that even TfL’s own advertising was censored.)

The grounds for censorship are totally opaque. Most tube users will struggle to divine why one underwear advert is empowering, but others need to be taken down.

Sadiq the censor needs to drop the double standards and the woke puritanism that drive his advertising policy.

Picture by: Mayor of London / Twitter.

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Aunty Podes

15th February 2020 at 2:23 am

The ad offends me, horribly! It disturbs me! Some of the apparently naked bodies depicted make a bulge in my shorts – it’s summer here! They raise my blood pressure and pulse rate, even. It is jst not good for a guy of my age to be stirred in this way. Is that the beginnings of a pain in my chest?
Just watch out, Khan, you idiot, and naughty Nubians – if I have a heart attack – AND DIE – my wife will be after you with her entourage of top-grade silks – suing the pants off you all!

John Drewry

15th February 2020 at 12:13 am

The truth is that the topless back is a much more beautiful picture than the covered one. Whilst ‘beautiful’ may be an exaggerated description of advertising, photography can certainly extol beauty. And so much of what we are now discouraged from admiring is beauty.

Hugo van der Meer

14th February 2020 at 11:46 pm

Half a million quid..
What a little cungina he is.

Peter Wilson

14th February 2020 at 8:39 pm

I’m not on Twitter, but surely #SadiqKhanisracist should be trending about now. It’s hard to be more blatant than that

Rick O’Shay

12th February 2020 at 6:15 pm

Who was it that called Khan “The mad mullah of Londonistan”? He was clearly correct.

Asif Qadir

12th February 2020 at 12:09 pm

A competition promoting “diversity in advertising “. Ads are hype and completely diabolical anyway, so l guess l shouldn’t be surprised that our supposed representatives are here serving business once again.

Danny Rees

11th February 2020 at 10:05 pm

“”Most people are fine seeing men and women in underwear and are unlikely to find anything offensive about the adverts. But Sadiq Khan – notoriously – does not like to see women in underwear in adverts.”

Yet as Spiked themselves point out Khan has green lighted an advertising campaign that features women (as well as men) in their underwear.

So it’s simply not true Khan doesn’t like to see women in their underwear.

Ian Wilson

11th February 2020 at 8:10 pm

One of the many reasons i detest London

Mark Lambert

11th February 2020 at 6:05 pm

It’s blindingly obvious why one gets the green light and the other did not.

Skin colour.

and Khan’s incessant blathering of “diversity” has lost all meaning, unless of course he has given it another meaning, when eventually there will be no diversity at all in London.

Jim Lawrie

12th February 2020 at 9:02 am

Yes. It is skin colour. But Spiked, like Sadiq Khan, seem to be colour blind. Unless it is white skin. Then they see the problem. In the picture we have direct reference, in writing, to skin, its colour and its ethnicity. The fashionable skin colour of mixed race. The Nubians were a mixed race, Nilic people. We also have gym bunnies. The differences between the beach fit picture and this one are skin colour, ethnicity and the fact that the white girl was fitter, younger and far more attractive than the black females in this picture.

Rick O’Shay

11th February 2020 at 4:14 pm

Khan’s stance is that of an adherent of the organised superstition called “Islam”. Brainwashed from birth, its adherents are incapable of independent, rational thought and depend on being told what to think by “imams”. It’s pathetic.

Danny Rees

11th February 2020 at 10:06 pm

Yet there are plenty of Christian Conservative group who also wish to censor and ban advertising and other media that features underclothed women and the like.

Asif Qadir

12th February 2020 at 12:04 pm

Yes Danny, but they haven’t been brainwashed with bullshyte from birth, which is the point Rick was making.

Mark Houghton

11th February 2020 at 3:47 pm

Khan would have loved to have been a political commissar back in the good old days of Stalin.

Dominic Straiton

11th February 2020 at 2:42 pm

I have never thought of my underpants as political. Im only going to wear white ones from now on………….

Ven Oods

11th February 2020 at 12:44 pm

Does look like double-standard here, and he Khan’t deny it (but he will).

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