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Dr Chris Goodier
senior researcher at the Big Ideas project at Loughborough University

The aim of any future studies type work should not be to predict what will happen in the future, but should be to develop (for consequent debate) a range of possible future scenarios. These can then be employed to assist individuals and companies to develop and progress (in an informed way) along the path most desirable to them.

Businesses and industries today (the construction industry being a classic example) involve such a multitude of cross-cutting and constantly evolving issues, both internal and external, that to investigate or attempt to model a particular entity in isolation is really only to complete half the story. The modern world involves such an array of intertwined issues that any investigation of the future should not just acknowledge this, but should actively embrace it.

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