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director, Booktrust

The one everybody is talking about right now is the digitisation of literature, currently moving on apace thanks to Google and others. Many in the book world are in a panic about this, obsessing frantically about the joy of paperbacks and bookshelves. But as a promoter of reading and writing, I’m excited by the opportunities it offers for opening up access to the word, and extending the creative palette of authors who will be able to integrate multimedia and interactive elements into their work. Yes, the paperback is a good portable virtual reality delivery system which doesn’t need upgrades or downloads - long may it thrive. But I also want to explore new ways to make and share great literature in an increasingly networked and transliterate world.

Previous greatest innovation: Bookstart, established 1992, the amazing books for babies scheme which stimulates parental bonding and a love of books in the very, very young; the Bookstart bag containing free board books and booklists, given to new parents at the eight month health check is a life changing gift.